About Cradle

A small studio for businesses that serve people.

Cradle builds the marketing systems service businesses actually need. Websites, ads, content, and the quiet automations that keep work flowing.

The Cradle team
Chase & Steven · Cradle, 2026

The Team

The people behind the work

The team behind Cradle is a small studio of people who are passionate about building marketing systems for service businesses that serve real people.

Portrait of Chase Baucom

Co-founder

Chase Baucom

A third-generation electrician from a family-owned and operated company who understands firsthand where systems break down in the trades. With experience bridging both field operations and back-office workflows, he focuses on building practical systems that improve efficiency, communication, and overall business performance.

“If you want it done right, you have to build it yourself.”

Focus areas

  • Websites & conversion optimization
  • Automations & system integrations
  • Operational systems & process design
  • Efficiency & workflow optimization
chase@leadcradle.com
Portrait of Steven Sandoval

Co-founder

Steven Sandoval

With a background in operations management, federal contract work, and business development, he brings a results driven approach to marketing. He specializes in client relations, brand growth, and paid advertising, helping businesses grow through strategic branding, effective marketing, and strong long-term relationships.

“Great things are built through patience, pressure, and consistency.”

Focus areas

  • Client relations & account management
  • Paid advertising & lead generation
  • Brand development & strategy
  • Media production & content marketing
steven@leadcradle.com

Want to work with us directly?

Every project at Cradle runs through both of us. Book a free strategy session and you'll talk to a founder, not a sales rep.

See what we do