Cradle ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This policy describes how we collect, use, disclose, and safeguard your data when you use our website and services.
1. Information We Collect
We may collect information you provide directly to us, including when you:
- Contact or inquire about our services — name, email address, phone number, business name, and any message or details you share
- Use our contact or intake forms — information about your interests, pain points, preferred contact method, and timing
- Subscribe to communications — email address and preferences
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide customer support
- Deliver our done-for-you website, media, social, ads, and CRM services
- Send relevant marketing or updates (with your consent)
- Improve our website, services, and user experience
- Comply with legal obligations and enforce our terms
3. Analytics & Cookies
We may use analytics tools (such as Umami or similar privacy-friendly analytics) to understand how visitors use our site. These tools typically collect anonymized or aggregated data (e.g., page views, referrers) without identifying you personally.
We do not use tracking cookies or third-party advertising cookies. Any cookies we use are limited to essential functionality and preferences.
4. Sharing Your Information
We do not sell your personal information. We may share your information only:
- With service providers who help us operate our business (e.g., hosting, email delivery) under strict confidentiality
- When required by law or to protect our rights, safety, or property
- With your consent
5. Data Retention
We retain your information only as long as necessary to fulfill the purposes described in this policy, to provide services, and to comply with legal requirements.
6. Your Rights
Depending on your location, you may have the right to:
- Access, correct, or delete your personal information
- Opt out of marketing communications
- Request a copy of your data or restriction of processing
- Lodge a complaint with a data protection authority
To exercise these rights, please contact us using the details below.
7. Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, or alteration.
8. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices. We encourage you to read their privacy policies.
9. SMS Communications (US)
If you opt in to receive SMS messages from us, you agree to receive conversational and campaign-related text messages at the number you provided.
- Message frequency varies based on your inquiry and service activity
- Message and data rates may apply
- You can reply STOP at any time to opt out
- You can reply HELP for help
- Consent to SMS is not a condition of purchase
We do not sell or share your SMS opt-in status, phone number, or SMS consent data with third parties for their own marketing or promotional purposes.
10. Changes to This Policy
We may update this privacy policy from time to time. We will post the updated version on this page with a revised "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about this privacy policy or your personal data, please contact us:
- Cradle
- Email: privacy@leadcradle.com
- Website: https://leadcradle.com