Question 1

Can you manage our website, SEO, and social media together?

Accepted Answer

Yes. We treat your website, SEO, social media, paid ads, and the Cradle Platform as one connected system, so traffic turns into conversations and booked work instead of sitting in disconnected tools. Platform Integration setup is included with your marketing retainer.

Question 2

Do you only work with local businesses or also multi-location?

Accepted Answer

Most service businesses we work with are local or regional, but the system works just as well for multi-location and franchise operations. We adapt targeting, landing pages, and reporting to your service areas.

Question 3

What types of service businesses do you work with?

Accepted Answer

We focus on residential and commercial service businesses - home services, trades, professional services, and similar. If your offer involves a quote, an appointment, or a project, the system fits.

Question 4

Do you handle branding or just marketing?

Accepted Answer

Yes. We can layer onto your existing brand, refresh it, or rebuild from scratch. Most engagements include a light brand refresh during website design so visuals stay consistent across ads, social, and your site.

Question 5

What does the onboarding process actually look like?

Accepted Answer

We start with a kickoff to align on goals, audit your current setup, and prioritize the first wins. Platform Integration on the Cradle Platform goes live first, then website, media, social, and ads roll out in parallel over the first 30 days.

Question 6

How much of my time will this take?

Accepted Answer

Very little. We handle setup and execution. Your role is mainly providing access, approving direction, and giving feedback at key points. For media days, you can appoint a point of contact - owner presence is optional.

Question 7

How quickly can this go live?

Accepted Answer

Your core capture and office workflows go live first so inquiries and admin work start moving cleanly. Website, media, social, and ads are then staged over the following weeks based on approvals and asset readiness, with your full system live within the first 30 days.

Question 8

How often will we meet and how do we communicate?

Accepted Answer

You'll have a dedicated point of contact and a shared workspace. Most teams meet with us monthly for review, with async updates between, but we can adjust cadence based on your preference.

Question 9

Will my team need to dedicate time to this?

Accepted Answer

Yes. Half a day on-site for media, plus a couple of hours for kickoff and approvals in the first month. After that, monthly check-ins of 30 to 60 minutes are usually enough.

Question 10

What do we need to have ready before we start?

Accepted Answer

We provide a simple checklist of what's needed - logos, basic brand assets, access to current accounts, and a few service details. We handle the heavy lifting from there.

Question 11

How does this help us get better jobs, not just more calls?

Accepted Answer

We optimize targeting, messaging, and qualification across ads, website, and follow-up flows to filter low-fit inquiries and prioritize higher-value work.

Question 12

What if our schedule is already full?

Accepted Answer

We can control demand by adjusting spend, targeting, and campaign pacing. The goal is predictable, profitable volume - not flooding your team with the wrong jobs.

Question 13

Most of our business is referral-based. Is this still useful?

Accepted Answer

Yes. Referrals still research you before booking. This system helps you convert referral demand faster while creating a second channel for consistent, higher-value opportunities.

Question 14

How long until we see real results?

Accepted Answer

Lead volume usually moves first, often in the first 30 to 60 days. Booked-job impact follows as the funnel matures and SEO compounds, with most clients seeing clear momentum within 90 days.

Question 15

What metrics do you actually track?

Accepted Answer

You'll see lead volume by source, response and booking rates, cost per booked job, and revenue attribution. Reporting is built around what actually drives bookings, not vanity metrics.

Question 16

Do you guarantee a specific number of leads?

Accepted Answer

No. No agency can. What we do guarantee is execution, transparency, and a system designed around what works for service businesses. If something underperforms, we adjust quickly based on real data.

Question 17

What if we already use software like Jobber, Housecall Pro, or QuickBooks?

Accepted Answer

Our marketing services route inbound leads into the Cradle Platform, our operations software for leads, clients, and team workflows. Tools like Jobber, Housecall Pro, or QuickBooks can often stay as your scheduling, invoicing, or accounting layer while we align what crosses over. Platform Integration and full Cradle Platform access are included with your marketing retainer. Self-serve pricing is coming for businesses that use the software on their own.

Question 18

If we stop working together, do we keep everything?

Accepted Answer

Yes. You retain ownership of your website, media assets, and business data. You can continue running the system - you just lose ongoing management and optimization from us.

Question 19

Who hosts and maintains the website?

Accepted Answer

We host and manage your website on a fast, secure stack. You get full ownership of the code and content, and we can hand off hosting if you ever want to move it.

Question 20

Who owns the creative assets and content you produce?

Accepted Answer

All of it. Photos, video, ad creative, copy, and landing pages are yours, with usage rights, even after the engagement ends.

Question 21

Can you connect to our scheduling or dispatch software?

Accepted Answer

Yes. We can integrate with most major scheduling, dispatch, and invoicing tools so leads flow into your existing workflow without manual data entry.

Question 22

What are your contract terms?

Accepted Answer

We offer 6- and 12-month agreements. We usually recommend 12 months for deeper optimization, but both options include defined deliverables and regular review points.

Question 23

Do you work with other companies in our area?

Accepted Answer

We limit client overlap by market and service category to avoid conflicts and protect performance.

Question 24

How is pricing structured?

Accepted Answer

Pricing is a single monthly retainer that covers strategy, execution, and tooling. Ad spend is separate and paid directly to the platforms so you keep full control and visibility.

Question 25

What's the typical investment range?

Accepted Answer

Most engagements start in the low four figures monthly and scale based on services, campaign scope, and growth targets. We share a clear quote after the strategy session.

Question 26

How do we cancel if it's not working?

Accepted Answer

At the end of your term. We don't lock you in beyond the agreement, and we provide a structured handoff so nothing breaks when you move on.

Services

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