Strategy + offer design
We design campaign structure, audiences, and offers around your highest-margin services and best-fit customers.
Paid Ad Management
Paid ads that bring in the right kind of leads.
We design, launch, and optimize Google and Meta campaigns built around your highest-margin services, with qualification baked in so you stop paying for tire-kickers.
ROAS
CPL
The Problem
Most paid ad spend on service businesses is wasted on bad-fit leads.
Generic campaigns, broad keywords, and weak landing pages turn paid ads into a bidding war for the cheapest customers, not the best ones.
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You're paying for clicks from people who never had the budget to hire you.
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Your campaign optimizes for form fills, not booked, profitable jobs.
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Tracking is inconsistent so you can't tell what's actually driving revenue.
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Spend feels like a faucet you can't turn off without leads dropping to zero.
What's Included
Done-for-you ad management, end to end.
Campaign build + launch
Google Search, Local Services Ads, and Meta campaigns launched with clean tracking, qualification, and routing into the Cradle Platform.
Creative + landing pages
Ad copy, creative, and dedicated landing pages built to qualify and convert, not just collect clicks.
Tracking + attribution
End-to-end tracking from click to booked job so you see real cost per booked lead, not vanity metrics.
Weekly optimization
We monitor and tune bids, audiences, creative, and landing pages weekly to keep cost per booked job minimized.
Spend transparency
Ad spend goes directly to the platforms in your accounts, so you keep full visibility and control of every dollar.
How It Works
From strategy to live campaigns in 2-4 weeks.
- 1 Week 1
Strategy + tracking
We map your services, margins, and target customers, then set up clean conversion tracking and routing.
- 2 Week 2-3
Build + launch
Campaigns, creative, and landing pages built, reviewed, and launched with qualification flows wired in.
- 3 Weeks 3-4
Optimize
First round of optimization based on real lead quality, not just clicks. Audiences, creative, and offers refined.
- 4 Ongoing
Compound
Weekly tuning and monthly strategy reviews to keep cost per booked job minimized and margin growing.
Outcomes
What you can expect.
Time to live
14-21 days
from kickoff to first ad delivery
Inbound lead volume
+50%
inbound leads vs. typical agency campaigns
Cost per booked job
Tracked
and minimized as we optimize
Free Strategy Session
Your Growth System, Built in One Call.
In one 20-minute session, we'll map your biggest bottlenecks, show what to build first, and outline the fastest path to better-fit bookings.
- Duration
- 20 min
- You leave with
- An action plan
- Response time
- 1 business day
Free strategy session
Tailored to your business
We'll be in touch soon
No pressure pitch · No prep required